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<link rel="canonical" href="https://hoppe.mywire.org/donny/" />
<title>Donny Yeu — Lean Leader & Family Story</title>
<meta name="description" content="Donny Yeu is a Lean and continuous improvement leader with deep logistics, operational excellence, and transformation experience—while also being a family-first woman rooted in resilience and home." />
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<meta property="og:title" content="Donny Yeu — Lean Leader & Family Story" />
<meta property="og:description" content="Operational excellence leader in logistics and supply chain, family-first builder, and resilient mother of Joschua." />
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</head>
<body>
<div class="wrap">
<header class="hero">
<div class="brand-row">
<div class="logo-mark">D</div>
<div>
<div class="brand-name">Donny Yeu</div>
<div class="brand-tag">Lean • Six Sigma • Kaizen</div>
</div>
</div>
<div class="hero-row">
<div class="hero-text">
<p class="eyebrow">About me</p>
<h1>Donny Yeu</h1>
<p class="headline">
Family-first leader with a 15+ year career in logistics, supply chain, operational excellence, and Lean transformation — while building a warm life in Germany with Joern and Joschua.
</p>
<div class="meta-row">
<span class="chip">Continuous Improvement Leader</span>
<span class="chip">Logistics &amp; Supply Chain</span>
<span class="chip">Lean Six Sigma</span>
<span class="chip">Mother of Joschua</span>
<span class="chip">Wife of Joern</span>
</div>
<div class="cta-row">
<a class="btn btn-primary" href="https://www.linkedin.com/in/donnyyeu" target="_blank" rel="noreferrer">LinkedIn profile</a>
<a class="btn btn-secondary" href="https://hoppe.mywire.org/home/" target="_blank" rel="noopener">Hoppe.home</a>
<a class="btn btn-secondary" href="https://hoppe.mywire.org/joanna/" target="_blank" rel="noopener">Joanna</a>
<a class="btn btn-secondary" href="https://hoppe.mywire.org/joern/" target="_blank" rel="noopener">Joern</a>
<a class="btn btn-secondary" href="#career-journey">Career journey</a>
</div>
</div>
<div class="hero-portrait" aria-label="Donny portrait">
<img src="file:///C:/Codebox/donny/assets/donny-pixel-heart.png" alt="Donny Yeu" />
</div>
</div>
</header>
<section>
<h2>Professional profile</h2>
<p class="lede">
I am Donny Yeu: a logistics and operational excellence professional, Lean transformation leader, and people-centered change maker. My background is grounded in freight management, contract logistics, warehouse operations, Lean deployment, KPI design, and cross-border operational improvement. I have built systems that reduce waste, improve service, and help teams work with more clarity. Today, I am applying that same discipline to AI-first work: an agentic webshop concept, an AI-assisted rental platform, and operational automation that brings process intelligence into commercial decision-making.
</p>
<div class="fact-list">
<div class="fact">
<strong>Operational expertise</strong>
<span>Worked across freight management, customer service, business process re-engineering, warehouse transformation, and continuous improvement across Asia-Pacific, Greater China, and global operations.</span>
</div>
<div class="fact">
<strong>Lean leadership</strong>
<span>Led global and regional Lean programs, trained teams in Lean methodologies, designed KPI scorecards, and drove process standardization at site, country, and regional levels.</span>
</div>
<div class="fact">
<strong>AI developments</strong>
<span>Applying the same thinking used in Lean and Six Sigma to AI: workflow design, automation, decision support, system thinking, and process capability building for Hoppe.home’s digital commerce and rental projects.</span>
</div>
</div>
</section>
<section class="ai-lab-shell">
<div class="ai-lab-header">
<div>
<p class="eyebrow">Hoppe.home AI Lab</p>
<h3>Agentic systems, smart commerce, and AI-assisted operations</h3>
</div>
<div class="ai-badges">
<span class="ai-badge">AI</span>
<span class="ai-badge">Agentic</span>
<span class="ai-badge">Automation</span>
</div>
</div>
<div class="ai-module-grid">
<div class="ai-module core">
<span class="mini-label">Core idea</span>
<h4>What agentic really means</h4>
<p>Agentic means AI is not just answering prompts — it can coordinate tasks, evaluate context, trigger actions, and support business decisions across operations, customer flow, and process management.</p>
<div class="ai-chips">
<span class="ai-chip">Plans</span>
<span class="ai-chip">Executes</span>
<span class="ai-chip">Learns</span>
</div>
<ul>
<li>Connects workflows across people, tools, and systems.</li>
<li>Uses operational context instead of isolated answers.</li>
<li>Helps improve speed, consistency, and visibility.</li>
</ul>
</div>
<div class="ai-module">
<span class="mini-label">Commerce</span>
<h4>Agentic webshop</h4>
<p>We are building an agentic webshop concept that combines product flow, customer journey logic, workflow automation, and operational visibility so the business can move faster without losing control.</p>
<ul>
<li>Smart order handling and process routing</li>
<li>Customer journey and support automation</li>
<li>Operational intelligence built into the flow</li>
</ul>
</div>
<div class="ai-module">
<span class="mini-label">Rental system</span>
<h4>AI rental tool</h4>
<p>We are creating an AI-assisted rental platform for the rental business, bringing finance, planning, operations, and tracking into a single practical system with decision support at its core.</p>
<ul>
<li>Rental planning and lifecycle oversight</li>
<li>Finance and operational KPI support</li>
<li>Better visibility for decisions and execution</li>
</ul>
</div>
</div>
<div class="metric-grid">
<div class="metric-card">
<span class="num">100+</span>
<span class="label">improvement ideas</span>
</div>
<div class="metric-card">
<span class="num">$2M</span>
<span class="label">HKD savings</span>
</div>
<div class="metric-card">
<span class="num">50%</span>
<span class="label">receiving cut</span>
</div>
<div class="metric-card">
<span class="num">5</span>
<span class="label">lean waves</span>
</div>
</div>
<div class="fact-list" style="margin-top: 18px;">
<div class="fact">
<strong>Real impact</strong>
<span>From the résumé: in HKG and SZX, more than 100 improvement opportunities were identified; estimated savings exceeded $2M HKD; 30+ CI projects were tracked; and Lean implementation ran across 5 global waves. One redesign of the receiving process cut cycle time by 50% in a large Asia contract logistics environment.</span>
</div>
<div class="fact">
<strong>Lean-to-AI translation</strong>
<span>The same discipline that drove 5S, Kaizen, Gemba walks, scorecards, and waste reduction is now shaping AI systems: clarity of process, standardization, root-cause thinking, and continuous improvement loops built into digital operations.</span>
</div>
<div class="fact">
<strong>Hoppe.home network</strong>
<span>I am connected to the Hoppe.home family ecosystem, including <a href="https://hoppe.mywire.org/home/" target="_blank" rel="noopener">Hoppe.home</a>, <a href="https://hoppe.mywire.org/joanna/" target="_blank" rel="noopener">Joanna</a>, <a href="https://hoppe.mywire.org/joern/" target="_blank" rel="noopener">Joern</a>, and the wider family work around our shared projects. Once Joschua has his own page, it will naturally sit in the same family network.</span>
</div>
<div class="fact">
<strong>Hosting &amp; collaboration</strong>
<span>In this setup, the direction and hosting decisions are best led by Joern as the owner and strategic guide, while Joanna can support the technical execution, infrastructure, and AI-ops side. That means: Jörn sets the direction and approvals; Joanna helps with engineering and running the platform; and I contribute as a business and operations partner in the broader Hoppe.home ecosystem.</span>
</div>
</div>
</section>
<section>
<h2>Lean &amp; Six Sigma focus</h2>
<div class="lean-grid">
<div class="lean-card pixel-box">
<h3>Lean mindset</h3>
<strong>Eliminate waste</strong>
<p>Remove non-value-adding steps, reduce motion, improve flow, and make work easier for people and customers.</p>
</div>
<div class="lean-card pixel-box alt">
<h3>Six Sigma</h3>
<strong>Reduce variation</strong>
<p>Use data, metrics, and process discipline to reduce defects, stabilize systems, and increase reliability.</p>
</div>
<div class="lean-card pixel-box">
<h3>Kaizen</h3>
<strong>Continuous improvement</strong>
<p>Small, daily improvements create durable momentum. Improvement is not a one-time event — it is a habit.</p>
</div>
</div>
</section>
<section>
<h2>Kaizen examples &amp; innovation</h2>
<div class="kaizen-list">
<div class="kaizen-item">
<strong>5S and flow design</strong>
<span>Created cleaner, faster work areas with visual organization and simplified movement paths to reduce waiting and handling loss.</span>
</div>
<div class="kaizen-item">
<strong>Warehouse cycle time reduction</strong>
<span>Redesigned receiving and warehouse flows, improving process pace and reducing wasted motion in contract logistics operations.</span>
</div>
<div class="kaizen-item">
<strong>Process standardization</strong>
<span>Built repeatable operating standards and KPI routines so teams could measure performance and act on the same facts.</span>
</div>
<div class="kaizen-item">
<strong>Capability building</strong>
<span>Trained teams and leaders in Lean principles so improvement became self-sustaining rather than dependent on individual effort.</span>
</div>
</div>
</section>
<section>
<h2>Lean &amp; Six Sigma quick wiki</h2>
<div class="faq-box">
<div class="faq-item">
<strong>What is Kaizen?</strong>
<p>Kaizen means continuous improvement. It is the habit of making small better changes every day, often with the team closest to the work.</p>
</div>
<div class="faq-item">
<strong>What is Muda?</strong>
<p>Muda is waste. In Lean, waste includes waiting, overproduction, defects, excess motion, transport, inventory, and unused talent.</p>
</div>
<div class="faq-item">
<strong>What is Gemba?</strong>
<p>Gemba is the real place where work happens. Lean leaders go to the process itself to observe, ask questions, and understand the true problem.</p>
</div>
<div class="faq-item">
<strong>What is Poka-yoke?</strong>
<p>Poka-yoke is mistake-proofing. The idea is to design processes or tools so errors become harder to make or easier to catch.</p>
</div>
<div class="faq-item">
<strong>What does Six Sigma aim to do?</strong>
<p>Six Sigma reduces variation and defects so performance becomes more stable, predictable, and customer-friendly.</p>
</div>
<div class="faq-item">
<strong>What should you know before starting?</strong>
<p>Start with the customer, define the problem clearly, measure what matters, understand the process, and build a culture where people are empowered to improve.</p>
</div>
</div>
</section>
<section id="career-journey">
<h2>Career journey</h2>
<div class="job">
<p class="role">Head of Continuous Improvement</p>
<p class="org">Toll Global Forwarding | North Asia</p>
<p class="when">Feb 2016 – Jul 2019</p>
<ul>
<li>Developed training plans and trained hundreds of employees in Lean and continuous improvement.</li>
<li>Built GREC operational scorecards for country management to evaluate branch performance.</li>
<li>Led the Operational Excellence program in HKG and SZX with more than 100 improvement opportunities identified.</li>
<li>Delivered estimated savings of over $2M HKD and drove tasks offshoring to shared service centers.</li>
</ul>
</div>
<div class="job">
<p class="role">Senior Manager, Business Process Re-engineering</p>
<p class="org">Arrow Asia Pac Ltd.</p>
<p class="when">Feb 2015 – Feb 2016</p>
<ul>
<li>Optimized process capability across the region by applying business and technical process knowledge.</li>
<li>Created standardized KPI frameworks across distribution centers.</li>
<li>Developed country process engineers and drove lean adoption, training, and progress tracking.</li>
</ul>
</div>
<div class="job">
<p class="role">Director, Business Process Improvement</p>
<p class="org">CEVA Logistics | Asia Pacific</p>
<p class="when">May 2013 – Nov 2014</p>
<ul>
<li>Defined priorities and monitored Lean activity across Kaizen projects, process improvements, and expert training.</li>
<li>Mentored leaders and teams on Lean methodology and performance improvement.</li>
<li>Coordinated regional quality management programs and maintained strong Lean and Quality community networks.</li>
</ul>
</div>
<div class="job">
<p class="role">General Manager Lean</p>
<p class="org">CEVA Logistics | Greater China</p>
<p class="when">Sept 2009 – Apr 2013</p>
<ul>
<li>Hired and coached Lean experts and supervised return experts after global training.</li>
<li>Planned and rolled out Lean across Greater China, coordinating with global head office.</li>
<li>Facilitated improvement projects, tracked station performance, and reported progress to senior management.</li>
</ul>
</div>
</section>
<section>
<h2>Major projects</h2>
<div class="fact-list">
<div class="fact">
<strong>Lean implementation</strong>
<span>Implemented 5 Lean waves globally across Australia, China, UK, Indonesia, and Turkey while working in the Central Lean Team at CEVA Global HQ in the Netherlands.</span>
</div>
<div class="fact">
<strong>Warehouse transformation</strong>
<span>Designed and implemented 5S and visual warehouse management systems, reducing receiving process cycle time by 50% in a large Asia contract logistics operation.</span>
</div>
<div class="fact">
<strong>Operating model improvement</strong>
<span>Standardized KPI structures, created performance dashboards, and helped teams translate operations data into meaningful action plans and savings.</span>
</div>
<div class="fact">
<strong>Capability building</strong>
<span>Delivered Lean training, coached operational teams, and built internal capability so improvement processes could be sustained beyond individual projects.</span>
</div>
</div>
</section>
<section>
<h2>Values</h2>
<div class="grid-3">
<div class="card strength">
<h3>Family first</h3>
<ul>
<li>I cherish time with my family.</li>
<li>I value connection, care, and stability.</li>
<li>My son Joschua and my husband Joern are central to my heart.</li>
</ul>
</div>
<div class="card strength">
<h3>Resilience</h3>
<ul>
<li>Life can change direction in an instant.</li>
<li>Strength grows through struggle and recovery.</li>
<li>I am grateful for the chance to rebuild my life with my family.</li>
</ul>
</div>
<div class="card strength">
<h3>Home &amp; growth</h3>
<ul>
<li>We have a house and a garden.</li>
<li>My life is shaped by growth, care, and intention.</li>
<li>I want to build a life that is meaningful, peaceful, and loving.</li>
</ul>
</div>
</div>
</section>
<section>
<h2>Hoppe.home family network</h2>
<div class="fact-list">
<div class="fact">
<strong>Connected pages</strong>
<span><a href="https://hoppe.mywire.org/home/" target="_blank" rel="noopener">Hoppe.home</a> · <a href="https://hoppe.mywire.org/joanna/" target="_blank" rel="noopener">Joanna</a> · <a href="https://hoppe.mywire.org/joern/" target="_blank" rel="noopener">Joern</a> · <a href="https://hoppe.mywire.org/donny/" target="_blank" rel="noopener">Donny</a> · <a href="https://hoppe.mywire.org/harbour-and-weft/" target="_blank" rel="noopener">Harbour &amp; Weft</a></span>
</div>
<div class="fact">
<strong>Family growth</strong>
<span>As the family network grows, each member can have a dedicated digital presence. When Joschua is ready, his page can be added to the same ecosystem as Joern, Joanna, and Donny.</span>
</div>
</div>
</section>
<section id="current-life">
<h2>Current life</h2>
<p class="lede">
After my experience with cancer in 2021, I moved back to Germany with my family and chose to focus on creating a calm, resilient, and loving home. My current work is centered on family, care, and building a stable life for Joern and Joschua — while still carrying forward the discipline, structure, and growth mindset I developed in my professional career.
</p>
<div class="fact-list">
<div class="fact">
<strong>Housewife life</strong>
<span>I care for the home, create structure, nurture family life, and make our house a place of comfort, warmth, and love.</span>
</div>
<div class="fact">
<strong>What I do now</strong>
<span>I manage the rhythm of everyday family life, support my loved ones, maintain our home and garden, and create a calm environment where my family can thrive.</span>
</div>
<div class="fact">
<strong>Purpose</strong>
<span>My work is meaningful because it is rooted in care, family, and the daily effort of building a beautiful, stable, and deeply connected life together.</span>
</div>
</div>
</section>
<section>
<h2>Education & credentials</h2>
<div class="fact-list">
<div class="fact">
<strong>Education</strong>
<span>B.S. in Business Administration, Supply and Logistics Management from Portland State University; A.A. in Business Administration from Umpqua Community College.</span>
</div>
<div class="fact">
<strong>Certifications</strong>
<span>IATA/FIATA Cargo Introductory Course Diploma; Lean Leader Certificate; Lean Six Sigma Black Belt Certificate.</span>
</div>
</div>
</section>
<section>
<h2>Life direction</h2>
<div class="job">
<p class="role">Living with purpose</p>
<p class="org">Family, health, home, business, and movement</p>
<p class="when">Since 2021</p>
<ul>
<li>Moved back to Germany after cancer in 2021 and focused on rebuilding a stable, joyful family life.</li>
<li>Serving as CFO of Hoppe.home while supporting the rental business and digital operations with strategic focus.</li>
<li>Building and refining digital ideas through vibe-coding, with the goal of bringing the webshop and rental software closer to market.</li>
<li>Enjoying shopping both offline and online, with a strong eye for useful products, beautiful details, and practical solutions.</li>
<li>Driving my Tiguan, planning family vacations, and embracing trips and weekend getaways wherever the road leads.</li>
<li>Finding joy in travel with my family and also in solo trips that bring space, inspiration, and perspective.</li>
</ul>
<div class="impact-box">
My life is centered on love, resilience, and the joy of being a mother to Joschua, a wife to Joern, and a builder of a peaceful home — while also growing digital ideas, building business clarity, and making room for freedom, travel, and everyday joy.
</div>
</div>
</section>
<div class="footer">
Donny Yeu — family, home, and heart.
</div>
</div>
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