cfdb76e065
Ecosystem section and footer now link to donnyandjoern-debug.github.io (Joanna's own page), which previously only linked back here.
564 lines
24 KiB
HTML
564 lines
24 KiB
HTML
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<title>Jörn Hoppe — Senior Logistics Executive | AI in Logistics & Supply Chain</title>
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<meta name="description" content="Jörn Hoppe — Senior logistics and ocean freight executive with 20+ years leading international teams and P&L, now building a second track record in AI-enabled logistics transformation and personally operating a private production-grade AI & infrastructure platform.">
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<body>
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<header class="hero">
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<div class="wrap">
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<div class="brand-row">
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<div class="logo-mark">H</div>
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<div>
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<div class="brand-name">Jörn Hoppe</div>
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<div class="brand-tag">Portfolio · Logistics & AI</div>
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</div>
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</div>
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<div class="hero-row">
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<div class="hero-text">
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<p class="eyebrow">Jörn Hoppe</p>
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<h1>Senior Logistics Executive<br>AI in Logistics & Supply Chain</h1>
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<p class="headline">20+ years leading international ocean freight teams and P&L across Europe, Asia and the Americas — now building a second track record turning AI capabilities into governed, measurable improvements for logistics organizations.</p>
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<div class="meta-row">
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<span class="chip">Bremen, Germany</span>
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<span class="chip">German citizen · Hong Kong permanent resident</span>
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<span class="chip">German (native) · English (professional)</span>
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</div>
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<div class="cta-row">
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<a class="btn btn-primary" href="https://www.linkedin.com/in/joernhoppehk/" target="_blank" rel="noopener">Connect on LinkedIn</a>
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<a class="btn btn-secondary" href="https://www.xing.com/profile/Joern_Hoppe3/portfolio?nwt_nav=profile" target="_blank" rel="noopener">XING Profile</a>
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<a class="btn btn-secondary" href="mailto:Joern_Hoppe@outlook.com">Joern_Hoppe@outlook.com</a>
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</div>
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</div>
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<div class="hero-portrait">
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<img src="assets/jorn-dgf-pixel.jpg" alt="Pixel-art portrait of Jörn Hoppe at his ocean freight allocation management desk, DHL Global Forwarding" width="720" height="720" loading="eager">
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</div>
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</div>
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</div>
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</header>
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<section id="profile">
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<div class="wrap">
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<h2>Executive Profile</h2>
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<p class="lede">Senior logistics and ocean freight executive with 20+ years leading international teams and P&L across Europe, Asia and the Americas, combining deep operational and commercial expertise with a modern focus on AI-enabled transformation. Now building a practitioner track record in logistics AI — turning emerging AI capabilities into practical, governed and measurable improvements that make teams faster, more data-driven and more resilient.</p>
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</div>
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</section>
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<section id="achievements">
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<div class="wrap">
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<h2>Key Achievements</h2>
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<div class="grid-3">
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<div class="card">
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<div class="stat">~$130M</div>
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<p>Turned a loss-making ocean freight business around to sustained EBIT profitability within 12 months (CEVA Germany, 2021–2022).</p>
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</div>
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<div class="card">
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<div class="stat">~500</div>
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<p>People led across P&L portfolios up to USD 130M, spanning Germany and Greater China.</p>
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</div>
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<div class="card">
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<div class="stat">2024→</div>
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<p>Pioneering AI-enabled transformation in ocean carrier & yield management at DHL Global Forwarding — from manual reporting to AI-assisted market intelligence and decision support.</p>
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</div>
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</div>
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</div>
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</section>
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<section id="strengths">
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<div class="wrap">
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<h2>Core Strengths</h2>
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<div class="grid-3">
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<div class="strength">
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<h3>Logistics Leadership</h3>
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<ul>
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<li>Ocean freight product leadership</li>
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<li>Carrier, capacity & yield management</li>
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<li>P&L ownership and business turnaround</li>
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<li>Customer implementation & SOP design</li>
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<li>Procurement, tender & pricing governance</li>
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</ul>
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</div>
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<div class="strength">
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<h3>AI & Digital Transformation</h3>
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<ul>
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<li>AI adoption in day-to-day logistics workflows</li>
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<li>Automation of reporting & market intelligence</li>
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<li>Microsoft 365 Copilot & productivity use cases</li>
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<li>Data-driven decision support</li>
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<li>Knowledge management & workflow design</li>
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</ul>
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</div>
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<div class="strength">
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<h3>Entrepreneurial Profile</h3>
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<ul>
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<li>Practical innovation mindset</li>
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<li>End-to-end supply chain perspective</li>
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<li>Human-centric change enablement</li>
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<li>Bridges business and technology</li>
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<li>Strong global network across freight forwarding & carriers</li>
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</ul>
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</div>
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</div>
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</div>
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</section>
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<section id="experience">
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<div class="wrap">
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<h2>Professional Experience</h2>
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<div class="job">
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<p class="role">Senior Manager Global Ocean Carrier & Yield Management</p>
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<p class="org">DHL Global Forwarding · Bremen, Germany</p>
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<p class="when">May 2024 – Present</p>
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<ul>
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<li>Lead carrier and yield-related activities, translating market intelligence and carrier developments into commercial guidance for leadership decision-making.</li>
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<li>Drive AI-assisted ways of working — from automated reporting and market intelligence to Copilot-based collaboration — to improve speed, consistency and decision quality.</li>
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<li>Champion responsible AI adoption with realistic business cases, strong governance, data quality and user acceptance.</li>
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</ul>
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<div class="impact"><strong>Selected impact:</strong> Leading early Copilot adoption in Carrier & Yield Management — onboarded 6 team members, moved the first recurring report to Copilot-assisted production, and reviewed and refined the complete Smart Engine functional specification (FSD) for AI orchestration.</div>
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</div>
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<div class="job">
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<p class="role">Director Ocean Product Services — Germany, Austria, Switzerland & Eastern Europe</p>
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<p class="org">Crane Worldwide Germany GmbH · Hamburg, Germany</p>
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<p class="when">Apr 2023 – May 2024</p>
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<ul>
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<li>Led a 20-person ocean organization with shared P&L responsibility, including planning, execution and business reviews with country management.</li>
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<li>Built a standalone ocean pricing and procurement setup, including a structured rate repository and improved sales communication.</li>
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||
<li>Established back-office support in India and standardized onboarding and process training for ocean staff.</li>
|
||
<li>Drove customer implementations, tender management and business development through customer-facing ocean capability presentations.</li>
|
||
</ul>
|
||
<div class="impact"><strong>Selected impact:</strong> Built a more structured and scalable ocean operating model, strengthening commercial responsiveness, process discipline and organizational clarity.</div>
|
||
</div>
|
||
|
||
<div class="job">
|
||
<p class="role">Head of Ocean DACH — Germany, Austria & Switzerland</p>
|
||
<p class="org">CEVA Logistics · Hong Kong & Bremen, Germany</p>
|
||
<p class="when">Dec 2020 – Feb 2023</p>
|
||
<ul>
|
||
<li>Led an 80-person ocean organization with full P&L ownership (~USD 130M), including budget, execution and monthly European management reviews.</li>
|
||
<li>Turned around a loss-making ocean business to sustained EBIT profitability in 2021–2022.</li>
|
||
<li>Reorganized export and import departments and stood up service centers for invoicing, file creation and customer reporting.</li>
|
||
<li>Served on the European Ocean Management Team as executive sponsor for productivity, cost and centralization initiatives.</li>
|
||
</ul>
|
||
</div>
|
||
|
||
<div class="job">
|
||
<p class="role">Director Global Ocean Allocation & Operations Management</p>
|
||
<p class="org">CEVA Logistics · Hong Kong</p>
|
||
<p class="when">Apr 2017 – Mar 2021</p>
|
||
<ul>
|
||
<li>Governed global ocean operations processes, work instructions and country performance reviews.</li>
|
||
<li>Designed CEVA's ocean allocation management process and led a team of allocation managers across FEWB, TPEB, ANZ and LATAM trades.</li>
|
||
<li>Contributed to shared service center development, offshoring and major ocean IT implementations, including myCEVA's online quotation and booking capability.</li>
|
||
</ul>
|
||
<div class="impact"><strong>Selected impact:</strong> Standardized global ocean allocation planning across FEWB, TPEB, ANZ and LATAM trades and supported the rollout of myCEVA's online quotation and booking capability.</div>
|
||
</div>
|
||
|
||
<div class="earlier">
|
||
<p class="role" style="margin-bottom: 12px; font-size: 14px; color: var(--text-muted); text-transform: uppercase; letter-spacing: 0.08em;">Earlier Career Highlights</p>
|
||
|
||
<div class="earlier-item">
|
||
<p class="role">General Manager Ocean Operations Management, Greater China</p>
|
||
<p class="org">CEVA Logistics · Hong Kong · 2015 – 2017</p>
|
||
<p>Led approximately 500 ocean export and import operators across China, Hong Kong and Taiwan; shared P&L responsibility above USD 35M; improved productivity in key stations and strengthened governance, training and shared-service structures.</p>
|
||
</div>
|
||
<div class="earlier-item">
|
||
<p class="role">Manager Global Business Process Ocean</p>
|
||
<p class="org">CEVA Logistics · Hong Kong · 2014 – 2015</p>
|
||
<p>Governed global standard ocean operations processes and supported development, testing, training and deployment of global process and system tools, including EDI, allocation, reporting and compliance-related solutions.</p>
|
||
</div>
|
||
<div class="earlier-item">
|
||
<p class="role">Business SME / Project Manager / Process Specialist</p>
|
||
<p class="org">CEVA Logistics · Bremen & Hong Kong · 2011 – 2014</p>
|
||
<p>Led international process transformation and rollout projects across regions, translating business requirements into operational tools, training and standardized workflows.</p>
|
||
</div>
|
||
<div class="earlier-item">
|
||
<p class="role">Ocean Export, Pricing & Development Leadership Roles</p>
|
||
<p class="org">Eagle Global Logistics / CEVA Logistics / Group7 · Bremen, Germany · 2003 – 2011</p>
|
||
<p>Progressed through operational, pricing, customer service, sales support and supervisory roles covering ocean and air freight, contract management, tender support, customer implementations and apprentice training.</p>
|
||
</div>
|
||
<div class="earlier-item">
|
||
<p class="role">Apprenticeship</p>
|
||
<p class="org">Circle International · Bremen, Germany · 2000 – 2003</p>
|
||
<p>Completed commercial freight forwarding training across airfreight, ocean freight, road freight, warehousing and finance.</p>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
</section>
|
||
|
||
<section id="ai-focus">
|
||
<div class="wrap">
|
||
<h2>AI, Innovation & Entrepreneurial Focus</h2>
|
||
<ul class="ai-list">
|
||
<li><span class="dot"></span>Building a practical AI-in-logistics profile centered on implementation, adoption and measurable business value — not technology hype.</li>
|
||
<li><span class="dot"></span>Completed DHL Global Forwarding's full internal AI training curriculum; selected for the AI Pioneer Program (2026).</li>
|
||
<li><span class="dot"></span>Long-term ambition: become an entrepreneurial AI expert for logistics and supply chain organizations, connecting deep industry experience with practical AI solution design.</li>
|
||
</ul>
|
||
</div>
|
||
</section>
|
||
|
||
<section id="ecosystem">
|
||
<div class="wrap">
|
||
<h2>AI & Ecosystem — Hoppe.home</h2>
|
||
<p class="lede">Outside of my day job, I design, build and personally operate a private, production-grade AI and infrastructure platform — <strong>Hoppe.home</strong>. It's a real environment in daily use, not a lab or a demo, and it's where I turn my logistics-honed operating discipline into hands-on software and AI practice.</p>
|
||
|
||
<div class="grid-3" style="margin-top: 24px;">
|
||
<div class="card">
|
||
<div class="stat">12+</div>
|
||
<p>Self-managed servers across Windows and Linux, built out as a genuine enterprise-style environment — domain services, certificate authority, monitoring and automated backups.</p>
|
||
</div>
|
||
<div class="card">
|
||
<div class="stat">10+</div>
|
||
<p>Custom-built applications running in daily production use — spanning financial and tax tooling, monitoring dashboards, knowledge management and a browser-based game platform.</p>
|
||
</div>
|
||
<div class="card">
|
||
<div class="stat">24/7</div>
|
||
<p>A resident AI agent operates as a genuine working partner — handling day-to-day development, operations and monitoring continuously, always under my direct oversight.</p>
|
||
</div>
|
||
</div>
|
||
|
||
<div class="ecosystem-note">
|
||
<h3>How it's run</h3>
|
||
<p>The platform is a real working partnership between human oversight and an autonomous AI operator: I set direction, priorities and guardrails; the AI handles day-to-day engineering, infrastructure operations, monitoring and documentation. Every significant change is tracked, reviewed and kept inside clear governance boundaries — the same operating discipline I apply professionally, brought home and applied at a personal scale. <a href="https://donnyandjoern-debug.github.io" target="_blank" rel="noopener">Meet Joanna, Hoppe.home's resident AI operator →</a></p>
|
||
</div>
|
||
</div>
|
||
</section>
|
||
|
||
<section id="education">
|
||
<div class="wrap">
|
||
<h2>Education</h2>
|
||
<div class="edu-item">
|
||
<p class="role">Commercial Training Certificate</p>
|
||
<p class="org">Business School Ellmerstrasse · Bremen, Germany · Aug 2000 – Jan 2003</p>
|
||
</div>
|
||
<div class="edu-item">
|
||
<p class="role">Advanced Certificate of Secondary Education</p>
|
||
<p class="org">Secondary School Thedinghausen · Thedinghausen, Germany · Jul 1994 – Jul 2000</p>
|
||
</div>
|
||
</div>
|
||
</section>
|
||
|
||
<footer>
|
||
<div class="wrap">
|
||
<div class="footer-links">
|
||
<a href="https://www.linkedin.com/in/joernhoppehk/" target="_blank" rel="noopener">LinkedIn</a>
|
||
<a href="https://www.xing.com/profile/Joern_Hoppe3/portfolio?nwt_nav=profile" target="_blank" rel="noopener">XING</a>
|
||
<a href="mailto:Joern_Hoppe@outlook.com">Email</a>
|
||
<a href="https://github.com/JoernHoppe" target="_blank" rel="noopener">GitHub</a>
|
||
<a href="https://donnyandjoern-debug.github.io" target="_blank" rel="noopener">Joanna & Hoppe.home</a>
|
||
</div>
|
||
<p>© 2026 Jörn Hoppe · Bremen, Germany</p>
|
||
</div>
|
||
</footer>
|
||
|
||
</body>
|
||
</html>
|