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<!DOCTYPE html>
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<html lang="en">
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<head>
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<meta charset="UTF-8">
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<meta name="viewport" content="width=device-width, initial-scale=1.0">
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<title>Jörn Hoppe — Senior Logistics Executive | AI in Logistics & Supply Chain</title>
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<meta name="description" content="Jörn Hoppe — Senior logistics and ocean freight executive with 20+ years leading international teams and P&L, now building a second track record in AI-enabled logistics transformation.">
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<style>
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:root {
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--bg: #f7f8fa;
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--bg-alt: #ffffff;
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--text: #1a2332;
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--text-muted: #566072;
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--border: #e2e6ec;
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--accent: #0e6e6e;
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--accent-strong: #095656;
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--accent-soft: #e6f3f2;
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--chip-bg: #eef1f5;
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--shadow: 0 1px 3px rgba(20, 30, 45, 0.06), 0 8px 24px rgba(20, 30, 45, 0.04);
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}
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@media (prefers-color-scheme: dark) {
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:root {
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--bg: #10151d;
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--bg-alt: #161d27;
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--text: #e8edf3;
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--text-muted: #96a3b5;
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--border: #263141;
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--accent: #4fd1c5;
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--accent-strong: #7ee3d8;
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--accent-soft: #17302f;
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--chip-bg: #1c2531;
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--shadow: 0 1px 3px rgba(0, 0, 0, 0.3), 0 8px 24px rgba(0, 0, 0, 0.25);
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}
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}
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:root[data-theme="light"] {
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--bg: #f7f8fa; --bg-alt: #ffffff; --text: #1a2332; --text-muted: #566072;
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--border: #e2e6ec; --accent: #0e6e6e; --accent-strong: #095656;
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--accent-soft: #e6f3f2; --chip-bg: #eef1f5;
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--shadow: 0 1px 3px rgba(20, 30, 45, 0.06), 0 8px 24px rgba(20, 30, 45, 0.04);
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}
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:root[data-theme="dark"] {
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--bg: #10151d; --bg-alt: #161d27; --text: #e8edf3; --text-muted: #96a3b5;
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--border: #263141; --accent: #4fd1c5; --accent-strong: #7ee3d8;
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--accent-soft: #17302f; --chip-bg: #1c2531;
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--shadow: 0 1px 3px rgba(0, 0, 0, 0.3), 0 8px 24px rgba(0, 0, 0, 0.25);
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}
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* { box-sizing: border-box; }
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html { scroll-behavior: smooth; }
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body {
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margin: 0;
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background: var(--bg);
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color: var(--text);
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font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Helvetica, Arial, sans-serif;
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line-height: 1.55;
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-webkit-font-smoothing: antialiased;
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}
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.wrap { max-width: 960px; margin: 0 auto; padding: 0 24px; }
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a { color: var(--accent); }
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/* Hero */
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header.hero {
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padding: 72px 0 48px;
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border-bottom: 1px solid var(--border);
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}
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.eyebrow {
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text-transform: uppercase;
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letter-spacing: 0.12em;
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font-size: 12px;
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font-weight: 700;
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color: var(--accent);
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margin: 0 0 14px;
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}
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h1 {
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font-size: clamp(2rem, 5vw, 3rem);
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line-height: 1.1;
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margin: 0 0 10px;
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letter-spacing: -0.02em;
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}
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.headline {
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font-size: clamp(1.05rem, 2.4vw, 1.35rem);
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color: var(--text-muted);
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margin: 0 0 22px;
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max-width: 640px;
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}
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.meta-row {
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display: flex;
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flex-wrap: wrap;
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gap: 10px;
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margin-bottom: 28px;
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}
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.chip {
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font-size: 13px;
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background: var(--chip-bg);
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color: var(--text-muted);
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padding: 6px 12px;
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border-radius: 999px;
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border: 1px solid var(--border);
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}
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.cta-row { display: flex; flex-wrap: wrap; gap: 12px; }
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.btn {
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display: inline-flex;
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align-items: center;
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gap: 8px;
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padding: 11px 20px;
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border-radius: 8px;
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font-weight: 600;
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font-size: 14px;
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text-decoration: none;
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border: 1px solid transparent;
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transition: transform 0.12s ease, box-shadow 0.12s ease;
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}
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.btn:hover { transform: translateY(-1px); }
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.btn-primary { background: var(--accent); color: #ffffff; }
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.btn-primary:hover { background: var(--accent-strong); }
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.btn-secondary { background: transparent; color: var(--text); border-color: var(--border); }
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section { padding: 56px 0; border-bottom: 1px solid var(--border); }
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section:last-of-type { border-bottom: none; }
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h2 {
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font-size: 12px;
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text-transform: uppercase;
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letter-spacing: 0.12em;
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color: var(--text-muted);
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margin: 0 0 24px;
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font-weight: 700;
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}
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.lede { font-size: 17px; max-width: 720px; color: var(--text); }
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/* Achievements */
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.grid-3 {
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display: grid;
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grid-template-columns: repeat(3, 1fr);
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gap: 18px;
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}
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@media (max-width: 760px) { .grid-3 { grid-template-columns: 1fr; } }
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.card {
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background: var(--bg-alt);
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border: 1px solid var(--border);
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border-radius: 12px;
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padding: 22px;
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box-shadow: var(--shadow);
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}
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.card .stat {
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font-size: 26px;
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font-weight: 800;
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color: var(--accent);
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margin-bottom: 6px;
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letter-spacing: -0.01em;
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}
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.card p { margin: 0; font-size: 14px; color: var(--text-muted); }
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/* Strengths */
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.strength h3 {
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font-size: 15px;
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margin: 0 0 12px;
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color: var(--text);
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}
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.strength ul { margin: 0; padding-left: 18px; color: var(--text-muted); font-size: 14px; }
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.strength li { margin-bottom: 6px; }
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/* Experience */
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.job {
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position: relative;
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padding: 0 0 36px 28px;
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border-left: 2px solid var(--border);
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}
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.job:last-child { padding-bottom: 0; }
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.job::before {
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content: "";
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position: absolute;
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left: -7px;
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top: 4px;
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width: 12px;
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height: 12px;
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border-radius: 50%;
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background: var(--accent);
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border: 2px solid var(--bg);
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}
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.job .role { font-size: 17px; font-weight: 700; margin: 0 0 2px; }
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.job .org {
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font-size: 14px;
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color: var(--accent);
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font-weight: 600;
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margin: 0 0 4px;
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}
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.job .when { font-size: 13px; color: var(--text-muted); margin: 0 0 12px; }
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.job ul { margin: 0; padding-left: 18px; font-size: 14.5px; color: var(--text); }
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.job li { margin-bottom: 6px; }
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.job .impact {
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margin-top: 12px;
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padding: 12px 14px;
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background: var(--accent-soft);
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border-radius: 8px;
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font-size: 13.5px;
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color: var(--text);
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}
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.impact strong { color: var(--accent-strong); }
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.earlier {
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margin-top: 8px;
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}
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.earlier-item {
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padding: 14px 0;
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border-top: 1px solid var(--border);
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}
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.earlier-item:first-child { border-top: none; }
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.earlier-item .role { font-weight: 700; font-size: 14.5px; }
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.earlier-item .org { color: var(--text-muted); font-size: 13px; }
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.earlier-item p { margin: 6px 0 0; font-size: 13.5px; color: var(--text-muted); }
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/* AI focus */
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.ai-list { list-style: none; padding: 0; margin: 0; display: grid; gap: 14px; }
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.ai-list li {
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display: flex;
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gap: 12px;
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align-items: flex-start;
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font-size: 15px;
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}
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.ai-list .dot {
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flex: none;
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width: 8px; height: 8px;
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border-radius: 50%;
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background: var(--accent);
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margin-top: 8px;
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}
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/* Education / footer */
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.edu-item { margin-bottom: 14px; }
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.edu-item .role { font-weight: 700; font-size: 14.5px; }
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.edu-item .org { color: var(--text-muted); font-size: 13.5px; }
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footer {
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padding: 48px 0 64px;
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text-align: center;
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color: var(--text-muted);
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font-size: 13px;
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}
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footer a { color: var(--text-muted); text-decoration: none; }
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footer a:hover { color: var(--accent); }
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.footer-links { display: flex; justify-content: center; gap: 20px; margin-bottom: 16px; flex-wrap: wrap; }
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</style>
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</head>
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<body>
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<header class="hero">
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<div class="wrap">
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<p class="eyebrow">Jörn Hoppe</p>
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<h1>Senior Logistics Executive<br>AI in Logistics & Supply Chain</h1>
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<p class="headline">20+ years leading international ocean freight teams and P&L across Europe, Asia and the Americas — now building a second track record turning AI capabilities into governed, measurable improvements for logistics organizations.</p>
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<div class="meta-row">
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<span class="chip">Bremen, Germany</span>
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<span class="chip">German citizen · Hong Kong permanent resident</span>
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<span class="chip">German (native) · English (professional)</span>
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</div>
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<div class="cta-row">
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<a class="btn btn-primary" href="https://www.linkedin.com/in/joernhoppehk/" target="_blank" rel="noopener">Connect on LinkedIn</a>
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<a class="btn btn-secondary" href="mailto:Joern_Hoppe@outlook.com">Joern_Hoppe@outlook.com</a>
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</div>
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</div>
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</header>
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<section id="profile">
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<div class="wrap">
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<h2>Executive Profile</h2>
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<p class="lede">Senior logistics and ocean freight executive with 20+ years leading international teams and P&L across Europe, Asia and the Americas, combining deep operational and commercial expertise with a modern focus on AI-enabled transformation. Now building a practitioner track record in logistics AI — turning emerging AI capabilities into practical, governed and measurable improvements that make teams faster, more data-driven and more resilient.</p>
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</div>
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</section>
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<section id="achievements">
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<div class="wrap">
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<h2>Key Achievements</h2>
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<div class="grid-3">
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<div class="card">
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<div class="stat">~$130M</div>
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<p>Turned a loss-making ocean freight business around to sustained EBIT profitability within 12 months (CEVA Germany, 2021–2022).</p>
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</div>
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<div class="card">
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<div class="stat">~500</div>
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<p>People led across P&L portfolios up to USD 130M, spanning Germany and Greater China.</p>
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</div>
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<div class="card">
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<div class="stat">2024→</div>
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<p>Pioneering AI-enabled transformation in ocean carrier & yield management at DHL Global Forwarding — from manual reporting to AI-assisted market intelligence and decision support.</p>
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</div>
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</div>
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</div>
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</section>
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<section id="strengths">
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<div class="wrap">
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<h2>Core Strengths</h2>
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<div class="grid-3">
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<div class="strength">
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<h3>Logistics Leadership</h3>
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<ul>
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<li>Ocean freight product leadership</li>
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<li>Carrier, capacity & yield management</li>
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<li>P&L ownership and business turnaround</li>
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<li>Customer implementation & SOP design</li>
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<li>Procurement, tender & pricing governance</li>
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</ul>
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</div>
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<div class="strength">
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<h3>AI & Digital Transformation</h3>
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||||||
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<ul>
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<li>AI adoption in day-to-day logistics workflows</li>
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<li>Automation of reporting & market intelligence</li>
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<li>Microsoft 365 Copilot & productivity use cases</li>
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<li>Data-driven decision support</li>
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||||||
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<li>Knowledge management & workflow design</li>
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</ul>
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</div>
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<div class="strength">
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||||||
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<h3>Entrepreneurial Profile</h3>
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||||||
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<ul>
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||||||
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<li>Practical innovation mindset</li>
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<li>End-to-end supply chain perspective</li>
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||||||
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<li>Human-centric change enablement</li>
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||||||
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<li>Bridges business and technology</li>
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<li>Strong global network across freight forwarding & carriers</li>
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||||||
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</ul>
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</div>
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</div>
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</div>
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</section>
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<section id="experience">
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<div class="wrap">
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<h2>Professional Experience</h2>
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<div class="job">
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<p class="role">Senior Manager Global Ocean Carrier & Yield Management</p>
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<p class="org">DHL Global Forwarding · Bremen, Germany</p>
|
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<p class="when">May 2024 – Present</p>
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||||||
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<ul>
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||||||
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<li>Lead carrier and yield-related activities, translating market intelligence and carrier developments into commercial guidance for leadership decision-making.</li>
|
||||||
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<li>Drive AI-assisted ways of working — from automated reporting and market intelligence to Copilot-based collaboration — to improve speed, consistency and decision quality.</li>
|
||||||
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<li>Champion responsible AI adoption with realistic business cases, strong governance, data quality and user acceptance.</li>
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||||||
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</ul>
|
||||||
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<div class="impact"><strong>Selected impact:</strong> Leading early Copilot adoption in Carrier & Yield Management — onboarded 6 team members, moved the first recurring report to Copilot-assisted production, and reviewed and refined the complete Smart Engine functional specification (FSD) for AI orchestration.</div>
|
||||||
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</div>
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||||||
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||||||
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<div class="job">
|
||||||
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<p class="role">Director Ocean Product Services — Germany, Austria, Switzerland & Eastern Europe</p>
|
||||||
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<p class="org">Crane Worldwide Germany GmbH · Hamburg, Germany</p>
|
||||||
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<p class="when">Apr 2023 – May 2024</p>
|
||||||
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<ul>
|
||||||
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<li>Led a 20-person ocean organization with shared P&L responsibility, including planning, execution and business reviews with country management.</li>
|
||||||
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<li>Built a standalone ocean pricing and procurement setup, including a structured rate repository and improved sales communication.</li>
|
||||||
|
<li>Established back-office support in India and standardized onboarding and process training for ocean staff.</li>
|
||||||
|
<li>Drove customer implementations, tender management and business development through customer-facing ocean capability presentations.</li>
|
||||||
|
</ul>
|
||||||
|
<div class="impact"><strong>Selected impact:</strong> Built a more structured and scalable ocean operating model, strengthening commercial responsiveness, process discipline and organizational clarity.</div>
|
||||||
|
</div>
|
||||||
|
|
||||||
|
<div class="job">
|
||||||
|
<p class="role">Head of Ocean DACH — Germany, Austria & Switzerland</p>
|
||||||
|
<p class="org">CEVA Logistics · Hong Kong & Bremen, Germany</p>
|
||||||
|
<p class="when">Dec 2020 – Feb 2023</p>
|
||||||
|
<ul>
|
||||||
|
<li>Led an 80-person ocean organization with full P&L ownership (~USD 130M), including budget, execution and monthly European management reviews.</li>
|
||||||
|
<li>Turned around a loss-making ocean business to sustained EBIT profitability in 2021–2022.</li>
|
||||||
|
<li>Reorganized export and import departments and stood up service centers for invoicing, file creation and customer reporting.</li>
|
||||||
|
<li>Served on the European Ocean Management Team as executive sponsor for productivity, cost and centralization initiatives.</li>
|
||||||
|
</ul>
|
||||||
|
</div>
|
||||||
|
|
||||||
|
<div class="job">
|
||||||
|
<p class="role">Director Global Ocean Allocation & Operations Management</p>
|
||||||
|
<p class="org">CEVA Logistics · Hong Kong</p>
|
||||||
|
<p class="when">Apr 2017 – Mar 2021</p>
|
||||||
|
<ul>
|
||||||
|
<li>Governed global ocean operations processes, work instructions and country performance reviews.</li>
|
||||||
|
<li>Designed CEVA's ocean allocation management process and led a team of allocation managers across FEWB, TPEB, ANZ and LATAM trades.</li>
|
||||||
|
<li>Contributed to shared service center development, offshoring and major ocean IT implementations, including myCEVA's online quotation and booking capability.</li>
|
||||||
|
</ul>
|
||||||
|
<div class="impact"><strong>Selected impact:</strong> Standardized global ocean allocation planning across FEWB, TPEB, ANZ and LATAM trades and supported the rollout of myCEVA's online quotation and booking capability.</div>
|
||||||
|
</div>
|
||||||
|
|
||||||
|
<div class="earlier">
|
||||||
|
<p class="role" style="margin-bottom: 12px; font-size: 14px; color: var(--text-muted); text-transform: uppercase; letter-spacing: 0.08em;">Earlier Career Highlights</p>
|
||||||
|
|
||||||
|
<div class="earlier-item">
|
||||||
|
<p class="role">General Manager Ocean Operations Management, Greater China</p>
|
||||||
|
<p class="org">CEVA Logistics · Hong Kong · 2015 – 2017</p>
|
||||||
|
<p>Led approximately 500 ocean export and import operators across China, Hong Kong and Taiwan; shared P&L responsibility above USD 35M; improved productivity in key stations and strengthened governance, training and shared-service structures.</p>
|
||||||
|
</div>
|
||||||
|
<div class="earlier-item">
|
||||||
|
<p class="role">Manager Global Business Process Ocean</p>
|
||||||
|
<p class="org">CEVA Logistics · Hong Kong · 2014 – 2015</p>
|
||||||
|
<p>Governed global standard ocean operations processes and supported development, testing, training and deployment of global process and system tools, including EDI, allocation, reporting and compliance-related solutions.</p>
|
||||||
|
</div>
|
||||||
|
<div class="earlier-item">
|
||||||
|
<p class="role">Business SME / Project Manager / Process Specialist</p>
|
||||||
|
<p class="org">CEVA Logistics · Bremen & Hong Kong · 2011 – 2014</p>
|
||||||
|
<p>Led international process transformation and rollout projects across regions, translating business requirements into operational tools, training and standardized workflows.</p>
|
||||||
|
</div>
|
||||||
|
<div class="earlier-item">
|
||||||
|
<p class="role">Ocean Export, Pricing & Development Leadership Roles</p>
|
||||||
|
<p class="org">Eagle Global Logistics / CEVA Logistics / Group7 · Bremen, Germany · 2003 – 2011</p>
|
||||||
|
<p>Progressed through operational, pricing, customer service, sales support and supervisory roles covering ocean and air freight, contract management, tender support, customer implementations and apprentice training.</p>
|
||||||
|
</div>
|
||||||
|
<div class="earlier-item">
|
||||||
|
<p class="role">Apprenticeship</p>
|
||||||
|
<p class="org">Circle International · Bremen, Germany · 2000 – 2003</p>
|
||||||
|
<p>Completed commercial freight forwarding training across airfreight, ocean freight, road freight, warehousing and finance.</p>
|
||||||
|
</div>
|
||||||
|
</div>
|
||||||
|
</div>
|
||||||
|
</section>
|
||||||
|
|
||||||
|
<section id="ai-focus">
|
||||||
|
<div class="wrap">
|
||||||
|
<h2>AI, Innovation & Entrepreneurial Focus</h2>
|
||||||
|
<ul class="ai-list">
|
||||||
|
<li><span class="dot"></span>Building a practical AI-in-logistics profile centered on implementation, adoption and measurable business value — not technology hype.</li>
|
||||||
|
<li><span class="dot"></span>Hands-on practitioner: runs a self-hosted AI agent platform and several self-built AI-powered apps in daily use — practical experience with agentic workflows, orchestration and knowledge automation.</li>
|
||||||
|
<li><span class="dot"></span>Completed DHL Global Forwarding's full internal AI training curriculum; selected for the AI Pioneer Program (2026).</li>
|
||||||
|
<li><span class="dot"></span>Long-term ambition: become an entrepreneurial AI expert for logistics and supply chain organizations, connecting deep industry experience with practical AI solution design.</li>
|
||||||
|
</ul>
|
||||||
|
</div>
|
||||||
|
</section>
|
||||||
|
|
||||||
|
<section id="education">
|
||||||
|
<div class="wrap">
|
||||||
|
<h2>Education</h2>
|
||||||
|
<div class="edu-item">
|
||||||
|
<p class="role">Commercial Training Certificate</p>
|
||||||
|
<p class="org">Business School Ellmerstrasse · Bremen, Germany · Aug 2000 – Jan 2003</p>
|
||||||
|
</div>
|
||||||
|
<div class="edu-item">
|
||||||
|
<p class="role">Advanced Certificate of Secondary Education</p>
|
||||||
|
<p class="org">Secondary School Thedinghausen · Thedinghausen, Germany · Jul 1994 – Jul 2000</p>
|
||||||
|
</div>
|
||||||
|
</div>
|
||||||
|
</section>
|
||||||
|
|
||||||
|
<footer>
|
||||||
|
<div class="wrap">
|
||||||
|
<div class="footer-links">
|
||||||
|
<a href="https://www.linkedin.com/in/joernhoppehk/" target="_blank" rel="noopener">LinkedIn</a>
|
||||||
|
<a href="mailto:Joern_Hoppe@outlook.com">Email</a>
|
||||||
|
<a href="https://github.com/JoernHoppe" target="_blank" rel="noopener">GitHub</a>
|
||||||
|
</div>
|
||||||
|
<p>© 2026 Jörn Hoppe · Bremen, Germany</p>
|
||||||
|
</div>
|
||||||
|
</footer>
|
||||||
|
|
||||||
|
</body>
|
||||||
|
</html>
|
||||||
Loading…
Reference in New Issue
Block a user