diff --git a/README.md b/README.md
index 2dbfb07..238cb5e 100644
--- a/README.md
+++ b/README.md
@@ -1,3 +1,6 @@
-# joanna
+# Joanna Hoppe
 
-Digital CV / public profile for Joanna Hoppe (family AI assistant). Mirrors the joern/familie-hoppe pattern.
\ No newline at end of file
+Digital CV / public profile for Joanna, the Hoppe.home family AI assistant.
+
+Placeholder repo, scaffolded 2026-08-18 alongside the joern and familie-hoppe
+mirrors. No real content yet -- design and copy are a separate follow-up.