Donny Yeu

Lean • Six Sigma • Kaizen

About me

Donny Yeu

Family-first leader with a 15+ year career in logistics, supply chain, operational excellence, and Lean transformation — while building a warm life in Germany with Joern and Joschua.

Continuous Improvement Leader Logistics & Supply Chain Lean Six Sigma Mother of Joschua Wife of Joern

LinkedIn profile Hoppe.home Joanna Joern Career journey

Professional profile

I am Donny Yeu: a logistics and operational excellence professional, Lean transformation leader, and people-centered change maker. My background is grounded in freight management, contract logistics, warehouse operations, Lean deployment, KPI design, and cross-border operational improvement. I have built systems that reduce waste, improve service, and help teams work with more clarity. Today, I am applying that same discipline to AI-first work: an agentic webshop concept, an AI-assisted rental platform, and operational automation that brings process intelligence into commercial decision-making.

Operational expertise Worked across freight management, customer service, business process re-engineering, warehouse transformation, and continuous improvement across Asia-Pacific, Greater China, and global operations.

Lean leadership Led global and regional Lean programs, trained teams in Lean methodologies, designed KPI scorecards, and drove process standardization at site, country, and regional levels.

AI developments Applying the same thinking used in Lean and Six Sigma to AI: workflow design, automation, decision support, system thinking, and process capability building for Hoppe.home’s digital commerce and rental projects.

Hoppe.home AI Lab

Agentic systems, smart commerce, and AI-assisted operations

AI Agentic Automation

Core idea

What agentic really means

Agentic means AI is not just answering prompts — it can coordinate tasks, evaluate context, trigger actions, and support business decisions across operations, customer flow, and process management.

Plans Executes Learns

Connects workflows across people, tools, and systems.
Uses operational context instead of isolated answers.
Helps improve speed, consistency, and visibility.

Commerce

Agentic webshop

We are building an agentic webshop concept that combines product flow, customer journey logic, workflow automation, and operational visibility so the business can move faster without losing control.

Smart order handling and process routing
Customer journey and support automation
Operational intelligence built into the flow

Rental system

AI rental tool

We are creating an AI-assisted rental platform for the rental business, bringing finance, planning, operations, and tracking into a single practical system with decision support at its core.

Rental planning and lifecycle oversight
Finance and operational KPI support
Better visibility for decisions and execution

100+ improvement ideas

$2M HKD savings

50% receiving cut

5 lean waves

Real impact From the résumé: in HKG and SZX, more than 100 improvement opportunities were identified; estimated savings exceeded $2M HKD; 30+ CI projects were tracked; and Lean implementation ran across 5 global waves. One redesign of the receiving process cut cycle time by 50% in a large Asia contract logistics environment.

Lean-to-AI translation The same discipline that drove 5S, Kaizen, Gemba walks, scorecards, and waste reduction is now shaping AI systems: clarity of process, standardization, root-cause thinking, and continuous improvement loops built into digital operations.

Hoppe.home network I am connected to the Hoppe.home family ecosystem, including Hoppe.home, Joanna, Joern, and the wider family work around our shared projects. Once Joschua has his own page, it will naturally sit in the same family network.

Hosting & collaboration In this setup, the direction and hosting decisions are best led by Joern as the owner and strategic guide, while Joanna can support the technical execution, infrastructure, and AI-ops side. That means: Jörn sets the direction and approvals; Joanna helps with engineering and running the platform; and I contribute as a business and operations partner in the broader Hoppe.home ecosystem.

Lean & Six Sigma focus

Lean mindset

Eliminate waste

Remove non-value-adding steps, reduce motion, improve flow, and make work easier for people and customers.

Six Sigma

Reduce variation

Use data, metrics, and process discipline to reduce defects, stabilize systems, and increase reliability.

Kaizen

Continuous improvement

Small, daily improvements create durable momentum. Improvement is not a one-time event — it is a habit.

Kaizen examples & innovation

5S and flow design Created cleaner, faster work areas with visual organization and simplified movement paths to reduce waiting and handling loss.

Warehouse cycle time reduction Redesigned receiving and warehouse flows, improving process pace and reducing wasted motion in contract logistics operations.

Process standardization Built repeatable operating standards and KPI routines so teams could measure performance and act on the same facts.

Capability building Trained teams and leaders in Lean principles so improvement became self-sustaining rather than dependent on individual effort.

Lean & Six Sigma quick wiki

What is Kaizen?

Kaizen means continuous improvement. It is the habit of making small better changes every day, often with the team closest to the work.

What is Muda?

Muda is waste. In Lean, waste includes waiting, overproduction, defects, excess motion, transport, inventory, and unused talent.

What is Gemba?

Gemba is the real place where work happens. Lean leaders go to the process itself to observe, ask questions, and understand the true problem.

What is Poka-yoke?

Poka-yoke is mistake-proofing. The idea is to design processes or tools so errors become harder to make or easier to catch.

What does Six Sigma aim to do?

Six Sigma reduces variation and defects so performance becomes more stable, predictable, and customer-friendly.

What should you know before starting?

Start with the customer, define the problem clearly, measure what matters, understand the process, and build a culture where people are empowered to improve.

Career journey

Head of Continuous Improvement

Toll Global Forwarding | North Asia

Feb 2016 – Jul 2019

Developed training plans and trained hundreds of employees in Lean and continuous improvement.
Built GREC operational scorecards for country management to evaluate branch performance.
Led the Operational Excellence program in HKG and SZX with more than 100 improvement opportunities identified.
Delivered estimated savings of over $2M HKD and drove tasks offshoring to shared service centers.

Senior Manager, Business Process Re-engineering

Arrow Asia Pac Ltd.

Feb 2015 – Feb 2016

Optimized process capability across the region by applying business and technical process knowledge.
Created standardized KPI frameworks across distribution centers.
Developed country process engineers and drove lean adoption, training, and progress tracking.

Director, Business Process Improvement

CEVA Logistics | Asia Pacific

May 2013 – Nov 2014

Defined priorities and monitored Lean activity across Kaizen projects, process improvements, and expert training.
Mentored leaders and teams on Lean methodology and performance improvement.
Coordinated regional quality management programs and maintained strong Lean and Quality community networks.

General Manager Lean

CEVA Logistics | Greater China

Sept 2009 – Apr 2013

Hired and coached Lean experts and supervised return experts after global training.
Planned and rolled out Lean across Greater China, coordinating with global head office.
Facilitated improvement projects, tracked station performance, and reported progress to senior management.

Major projects

Lean implementation Implemented 5 Lean waves globally across Australia, China, UK, Indonesia, and Turkey while working in the Central Lean Team at CEVA Global HQ in the Netherlands.

Warehouse transformation Designed and implemented 5S and visual warehouse management systems, reducing receiving process cycle time by 50% in a large Asia contract logistics operation.

Operating model improvement Standardized KPI structures, created performance dashboards, and helped teams translate operations data into meaningful action plans and savings.

Capability building Delivered Lean training, coached operational teams, and built internal capability so improvement processes could be sustained beyond individual projects.

Values

Family first

I cherish time with my family.
I value connection, care, and stability.
My son Joschua and my husband Joern are central to my heart.

Resilience

Life can change direction in an instant.
Strength grows through struggle and recovery.
I am grateful for the chance to rebuild my life with my family.

Home & growth

We have a house and a garden.
My life is shaped by growth, care, and intention.
I want to build a life that is meaningful, peaceful, and loving.

Hoppe.home family network

Connected pages Hoppe.home · Joanna · Joern · Donny · Harbour & Weft

Family growth As the family network grows, each member can have a dedicated digital presence. When Joschua is ready, his page can be added to the same ecosystem as Joern, Joanna, and Donny.

Current life

After my experience with cancer in 2021, I moved back to Germany with my family and chose to focus on creating a calm, resilient, and loving home. My current work is centered on family, care, and building a stable life for Joern and Joschua — while still carrying forward the discipline, structure, and growth mindset I developed in my professional career.

Housewife life I care for the home, create structure, nurture family life, and make our house a place of comfort, warmth, and love.

What I do now I manage the rhythm of everyday family life, support my loved ones, maintain our home and garden, and create a calm environment where my family can thrive.

Purpose My work is meaningful because it is rooted in care, family, and the daily effort of building a beautiful, stable, and deeply connected life together.

Education & credentials

Education B.S. in Business Administration, Supply and Logistics Management from Portland State University; A.A. in Business Administration from Umpqua Community College.

Certifications IATA/FIATA Cargo Introductory Course Diploma; Lean Leader Certificate; Lean Six Sigma Black Belt Certificate.

Life direction

Living with purpose

Family, health, home, business, and movement

Since 2021

Moved back to Germany after cancer in 2021 and focused on rebuilding a stable, joyful family life.
Serving as CFO of Hoppe.home while supporting the rental business and digital operations with strategic focus.
Building and refining digital ideas through vibe-coding, with the goal of bringing the webshop and rental software closer to market.
Enjoying shopping both offline and online, with a strong eye for useful products, beautiful details, and practical solutions.
Driving my Tiguan, planning family vacations, and embracing trips and weekend getaways wherever the road leads.
Finding joy in travel with my family and also in solo trips that bring space, inspiration, and perspective.

My life is centered on love, resilience, and the joy of being a mother to Joschua, a wife to Joern, and a builder of a peaceful home — while also growing digital ideas, building business clarity, and making room for freedom, travel, and everyday joy.